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They Call I Black by Ghetto Priest

Hear Ghetto Priest's "They Call I Black" on BandCamp.com

According to the bio, Ghetto Priest is a former "football hooligan" turned petty criminal, gang-member, prisoner, Rastafarian, DJ and finally, having lived a hard life, survived it, and honed his natural talent, became a staple on the UK roots reggae label OnUSound Productions run by Adrian Sherwood.

I became familiar with 'Priest's music through a collaborative release in 2011 ("The Lion Of Judah Hath Prevailed; The Process Meets Ghetto Priest") with the Saginaw rock-reggae outfit The Process. That record included 'Priest's song "Ghetto Life", which captured the essence of the same with a sedated but serious reggae vibe. The single was intended to be a sneak-peek of an as yet unreleased full-length title called "Sacred Ground" slated for release sometime later in 2012.

But for now, Ghetto Priest offers another peek into his process with a limited-edition, five-song "mini-album" called "They Call I Black" (presumably shortened from the original title, "They Call I Black...but I'm Just Bruised", which appears on one of his webpages).

I'm glad this record came to me when it did because i hadn't fully realized how agitated and distracted I'd become from modern living. The music has been an antidote to my serotonin conditioning via cell-phone notifications; like a rat hitting a lever for his pellet (though i should admit, I wrote the whole review from the damn thing).

The overall mood on this record is contemplative with lyrics that are reflective, uplifting and self-affirming. I usually recoil from such things, but they're served in such a way as to be palatable - even to me.

The soundscapes on "They Call I Black" are dense and synthetic with guitars mostly playing a supporting role. When I say dense, i mean the treatment of the ambient effects feel like very thick air - which is apropos for the heat-wave we've been suffering in the summer in 2012, I suppose.

The arrangements are light on tension and long on endings which some listeners may find slightly frustrating at first; expecting a sonic roller-coaster with bells and whistles when what they get is a nice, wavy boat-ride with the wind in their face and the sea in their hair.

"They Call I Black" seems to be reaching for crossover appeal in the way Seal bridged the gap between soul and pop music in the early nineties. It offers a different view of Ghetto Priest on three of the six tracks which depart from his reggae roots. Two of the tracks, however (and one remix), are firmly in his genre. - and one of those, the purposefully-striding "The Time Has Come", is a gem that will find a permanent home on my playlist.

- Mitch Phillips

Track by track

On the lead-off track, "Wrapped In Prophesy", Ghetto Priest delivers a serious, mortality-pondering lyric over a soupy, tech-noir backing track that reminds me of a Daniel Lanois (Peter Gabriel) or Trevor Horn (Seal) production - my favorite periods from both those artists. The mood is downbeat, lush, and hypnotic. I dig it. Good soundtrack material. At the same time, i can't help but feel this track could have benefitted from a lead on the way out. Instead, it slowly disappears into the horizon on a repetitive riff, choosing atmosphere over instrumental acrobatics.

In "Open Up", the feminine qualities in 'Priest's silky smooth vocal are immediately evident. He sings softly, like a concerned mother trying not to pique a troubled child, "Life keeps moving on / don't lose your faith / If you can't keep up with the pack / slow down the pace" - a philosophy which seems to have served him well. The contemplative mood continues, but this time perhaps in contrast to the song's uplifting lyric; 'Priest sings, "Open Up / Let Your Mind Fly / higher than high / don't look back / soar through the sky / touch the stars..." but it gains little momentum from the verse to the chorus, arguably playing against the message. That said, if you like your positive affirmations decidedly more laid-back, "Open Up" accomplishes this without suffering from what might otherwise sound cliche.

On "The Devil & The Deep Blue Sea", a slowly arpeggiated acoustic guitar accompanies the verses, but this time give way to more rhythmic density into the chorus. A well crafted pop song. (A dub remix of this track is also available on the mini-album, but was not reviewed here.)

Finally, 'Priest brings on some reggae vibe with "Bruised" on an otherwise very easy-listening pop record. A good track, with a few caveats; while Ghetto Priest's creamy Kahlua voice is very pleasant and pitch-perfect, the vocal performances here, including the back-ups, sound a bit "in-the-can"; they lack the verve and spontaneity of a first or second take. The harmonica solo, while a welcome contrasting texture, is uninspired and missing altogether in the outtro where it could have brightened an otherwise dull ending. I'd like to hear this cut live with a little more "Ghetto" and a little less "Priest" - if you can dig it. This one deserves another life.

"The Time Has Come", the second reggae offering on this EP, suffers none of that stilted energy; it's fresh and loose vocally but still retains the synth-heavy vibe of the overall production. And it opens-up in the chorus the way the track "Open Up" never does, allowing the life in the music to flow freely - which every good reggae record should.

"The Time Has Come" is the stand-out gem for me on the mini-album "They Call I Black" by Ghetto Priest from OnUsound productions.

Preferred context:

"They Call I Black" by Ghetto Priest is a good record for that contemplative evening drive home; a downshifting from a day's activity with a shot of pure-reggae purpose at the end to give you renewed confidence and hope. Sounds pretty good from my hammock, too.

- Mitch

Comments

Sudrakarma said…
Why does the title say, "They Call I Black" instead of "They Call Me Black?"

According to Wikipedia, "I" replaces "me" in Jamaican English (and by association, Rastafarians) because "me" is felt to be objectifying whereas "I" emphasizes the subjectivity of the individual.

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